This is the second installment in FOUNDATIONS, a multi-part series exploring emerging principles in the digi-physical space.

In our first installment of FOUNDATIONS, we introduced the Pull Model for modeling possession of an item.

The Pull Model originated from our belief that having a digital proxy for possession is a powerful concept for brands. The ability to identify and engage with the holder of a specific physical item unlocks an unprecedented segmentation capability that will power next-generation rewards programs.

This vision is already coming to life.

The drops we’ve powered for gmoney, VÉRITÉ, and the Cryptoon Goonz have demonstrated how the Pull Model can be leveraged to drive value in an authentic way. For example, the Goonz team raffled away a sneaker where the criteria for entry was claiming your item and signing up for SMS notifications.

Rewards through the linked token will only increase.

Meanwhile, we’re seeing a variety of use cases emerge for taps. 9dcc shirt owners are using their POAPs to record meeting people IRL, while VÉRITÉ crewneck owners are sharing Beams with their friends.

Since anyone can claim the linked NFT from a tap, we see the need for a stricter model of possession.

Today, we’re excited to announce the 2-Tap Claim flow.

Here’s how it works:

• User must first tap to register their claim

• User must then wait a preconfigured amount of time

• After the waiting period has elapsed, User must tap a second time to finalize the claim

This design requires people to have sustained access to the item in order to claim the linked token. In other words, temporary access is no longer enough to claim.

The 2-Tap Claim model promotes truer possession of an item albeit at the cost of convenience.

There are a number of variables that impact the optimal period (e.g. item type), therefore we designed the waiting period to be configurable. We’re excited to see artists and brands experiment and tune the duration over time.

2-Tap Claim is live today and being used by Tyler Hobbs for his Certificates of Authenticity on both the iostream collection and Return One (Blue).

We’re excited to power more drops and activations using the 2-Tap Claim flow, and will continue to evolve the transfer behavior for digi-physical goods.

✱,
Chris & Ryan, Co-Founders

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